Vitamin Briefcase

Empiricising brilliance since 1986. Vitamin Briefcase is a tumblelog by Struan McRae Spencer.

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Reading: waferbaby/kottke/airbag/zeldman/daring fireball/signals vs. noise/dooce/perry bible fellowship/this akting lark/3 quarks daily/culture vulture/talking points memo/copy blogger/Projectionist.

    Thu May 15
    Can I Trust You? How Anticipating Problems Can Help Your Brand
    Great article by Jared Spool about brand trust and the way consumers think online (skeptical, skeptical, skeptical).